What will I be doing at Ather?
We are obsessed about design. It’s not just about the product but about each and every element we create for brand Ather. For us, good design is a significant part of the multitude of things that come together to offer a great experience. Be it on the product or an interaction on any of our touchpoints.
While your short-term responsibilities will be to create effective design solutions for all marketing and brand related requirements, the long term game is about helping build a creative lab within Ather, which will go on to create the most innovative ideas for the brand. Just some of the other things you would be working on will include launch campaigns, website, mobile apps, experience centre design and merchandise.
What kind of experience & skills do I need for this role?
Years of experience do not really matter as long as you have an exceptional design aptitude. You could be a fresher, freelancer, an experienced graphic designer currently working at one of the finest advertising agencies or boutique design studios in the country.
What really matters is having a strong viewpoint on design and communication in general, ability to create effective design solutions and the courage to question the norm. Good photography and videography skills are a must and will be a key responsibility.
The general frustration of making the logo bigger 10 times in a day, changing fonts according to client’s preference, creating contest posters and the desperation to add will definitely add. Love for automobiles or engineering products will be an advantage.
What should I have graduated in?
Let your work do the talking. Mail us your portfolio.