Thinking from scratch enables us to question the status-quo and reimagine how the best products and finest experiences could be crafted. The S340 is an example. To be truly happy with the S340, we had not option but to re-think how scooters have been designed and start from a blank slate. Result? A lighter, faster and smarter vehicle powered by an in-house designed lighter & efficient battery pack, built on a hybrid aluminium chassis and 24 other patented technologies.
Today we extend the philosophy to everything we do at Ather. Be it a feature or customer engagement.